DoubleClick Rich Media Features

Whether your campaign goal is branding, direct response, or both, DoubleClick Rich Media lets you use one or many features within your rich media ad. Compelling features like polls and dynamic data feeds help you connect with your audience for better results.

Calendar Reminders

Lets viewers add an event or reminder directly from within the ad unit.

Data Capture

Collects valuable lead
information right from
your rich media ad.

Downloads

Provides the option to
download images, songs,
icons, or other collateral.

Dynamic Data Feeds
(RSS)

Pulls XML-formatted data
from any server into
any Flash creative.

IM/Email to a Friend

Sends a rich media ad
to a friend via IM
or email.

Interactive Elements
and Games

Attracts viewers with
creative interactions
such as drawings
or quizzes.

iPod/Embedded Video

Allows video ads to be
downloaded to an iPod or
embedded in a webpage.

Online Circular with
SmartMedia

Turns traditional print advertisements into
geographically targeted,
rich media ads.

Polls

Solicits viewers' opinions
and gains valuable insight
into your audience.

SMS Messaging and
Voicemail

Extends your campaign to
a viewer's most personalized
device, the phone.

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